To successfully capture the feel of a social media launch with my project I did some research into launches for apps and social platforms. A lot of the images I saw during my research has the following qualities:
- Plain and clean layout
- Computers used to display the thing they are launching
- Screens showing images or videos around the space
- Technology oriented layout
Almost all of the images and research I did showed that these social media / technology launches are very minimal, to not take the focus away from the actual thing that they are launching.
I have managed to cover these points in my initial draft for my exhibition – using an iMac to display my interactive experience and a screen to show my promotional video. My layout will be clean, with the iMac on a high table / plinth so users can experience it standing up. However because it is an art exhibition and I enjoy designing I will be decorating my space more than the images I saw, I will still keep it relatively minimal but I will adorn the space with posters, flyers, a few fabrics and maybe some other decorative objects that fit well in my colour scheme.
I want my space to be colourful and inviting, giving a calm feel so that users are drawn in, then juxtapose this feeling with the actual experience itself.